Job Description

San Francisco, CA, New York, NY, Portland, OR, or Remote within United States

In 2018, IHOP flipped its name to IHOb and had the internet arguing about pancakes versus burgers for weeks. In 2021, Liquid Death turned canned water into a cultural juggernaut by selling stunts and shock value as much as hydration. In 2023, Barbie turned a single movie into a summer-long takeover that painted the entire world pink. These werent just campaignsthey were cultural earthquakes that made brands impossible to ignore.

Mercury believes banking* deserves that same kind of cultural electricity. Were not here to play it safewere here to create moments so bold and resonant that people cant stop talking about them. If youre the kind of person who knows how to spark movements, not just ads, you might be the Senior Brand Marketer were looking for.

This role is responsible for increasing awareness of Mercury through bold, culturally resonant activations and campaigns that reach mass audiences. Youll craft brand strategy, architect creative campaigns, and measure the brand lift and awareness they drive.

The right person thrives on generating big ideas, leading dynamic brainstorms, and directing internal and agency teams to deliver truly unique creative work. Youve run campaigns that people talked aboutnot just because of what was said, but how it was said. You understand that banking is a trust category, but you also know that trust is built not by being boring, but by creating work that feels high-quality, authentic, and actually different.

*Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

If this sounds like you

• A big thinker who is always being told your ideas are wildly unique.
• Enjoys the challenge of figuring out how to make the seemingly impossible possible.
• Able to balance an obsession with strategy and clarity with a bias for action.
• A tastemaker.

Then read on.

In this role, you will:

• Leverage insights to develop and evolve Mercurys brand strategy in partnership with the Director of Brand Marketing.
• Architect integrated brand campaigns and cultural activations that drive mass awareness.
• Lead and facilitate effective creative brainstorms that generate original, high-potential ideas.
• Partner with and direct internal teams alongside external creative, media, and experiential agencies to bring campaigns to lifeleveraging your network of top-tier agency partners when appropriate.
• Translate Mercurys brand values and vision into activations that feel unmistakably ours.
• Push creative boundaries while reinforcing Mercurys reputation for quality and sophistication.
• Measure impact through brand lift, aided awareness, consideration, and cultural relevance.

You have:

• 710 years of experience in brand marketing, with a proven track record of launching breakthrough campaigns.
• A strong background in both brand strategy and creative campaign development.
• Experience leading agencies and creative partners, ideally with a roster of high-quality relationships youve worked with before.
• Comfort navigating ambiguity and pushing for unconventional ideas that stand out.
• Ability to measure and articulate the brand impact of campaigns (awareness, consideration, trust).
• A restless curiosity about culture, media, and how to connect with entrepreneurs in fresh ways.
• Excellent communication and leadership skillsyou know how to inspire teams internally and externally.

The total rewards package at Mercury includes base salary, equity, and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidates experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,700 - $234,600
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $168,900 - $211,100

Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began usingCovey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Coveyhere .

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