Job Description

Were looking for an Integrated Marketing Lead to join our new Campaign Marketing team. This strategic role will help define Miros integrated campaigns approach, creating a blueprint for how we develop, execute, and measure best-in-class campaigns. Youll bring together cross-functional teams to create impactful, consistent marketing campaigns across customer touchpoints. Alongside Product Marketing and GTM Strategy, youll develop a campaign strategy that you pressure test and execute alongside cross-functional teams including Content, Brand, Regional Marketing, Sales and CX.

About the Role

As one of the first dedicated hires in this function, you'll have the opportunity to shape what developing and launching high-impact campaigns looks like at Miro. This is an ideal opportunity for a strategic marketer with a bias for action, who thrives in collaborative environments and can balance strategic thinking with execution. Within your first year, youll lead the development and launch of 1-3 major integrated campaigns that drive pipeline growth, increase conversion rates, and strengthen Miros brand positioning as an innovation workspace.

What youll do

• Design and orchestrate integrated campaign strategies across multiple business functions (Brand, Digital Marketing, Field Marketing, Sales, CX, etc.)
• Serve as the go-to resource for campaign plan overviews, launch timelines, insights, and performance reporting
• Collaborate with Product Marketing to define campaign audiences, themes, messaging, and content needs
• Track and socialize budget, performance metrics, and KPIs to optimize impact in partnership with Marketing Operations and Revenue Operations
• Work with regional marketing teams to ensure customer centricity and regional fit
• Collaborate cross-functionally to ensure messaging and campaign continuity across the end-to-end customer experience
• Oversee execution of campaign frameworks across channels and teams, ensuring cohesive messaging and goal alignment
• Guide strategic conversations into comprehensive campaign plans that can be managed and executed effectively by project management teams

What youll need

• Experience :
• Deeply experienced in designing and executing successful integrated marketing campaigns for global brands
• Managing campaign budgets, tracking performance, and reporting on KPIs
• Collaborating with sales teams to ensure effective campaign enablement
• Working in the tech industry (preferred)
• Partnering directly with senior executives
• Technical Skills:
  • Managing campaign budgets and strategic resource allocation
  • Understanding marketing operations techniques, marketing analytics, and performance measurement tools
  • Understanding modern digital marketing channels and their requirements
  • Developing comprehensive campaign frameworks and measurement approaches
  • Analyzing qualitative and quantitative data, and translating insights into strategy
• Soft Skills :
  • Collaborating cross-functionally
  • Managing diverse stakeholders
  • Communicating and presenting effectively to various seniority levels
  • Balancing strategic thinking with tactical execution
  • Organizing work and coordinating complex projects
  • Adapting to changing conditions and solving problems creatively
  • Influencing at all levels of the business without direct authority
  • Focusing on details while maintaining big-picture perspective

What's in it for you

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miros mission Empower teams to create the next big thing is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

02. Hiring Manager

The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

03. Skill Assesment

An interactive presentation to see your skills in action, based around a particular case study or business problem.

04. Meet the Team

Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

Meet a member of the leadership team to discuss Miros company values and share your vision for success at Miro.

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Job Tags

Work at office, Work from home, Worldwide, Flexible hours,

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