Job Description
Results-driven Media Marketing Specialist with a strong background in media planning, buying, and campaign optimization within the sporting goods retail sector. Skilled in developing integrated marketing strategies that boost brand visibility, drive store traffic, and increase online conversions. Experienced in managing multi-channel campaigns across digital, social, and traditional media platforms to reach sports enthusiasts and active lifestyle consumers.
Key Skills & Experience:
Media Buying & Planning: Expertise in negotiating and purchasing media across platforms (Meta Ads, Google Ads, programmatic, broadcast, print, and OOH) to maximize ROI.
Campaign Strategy: Develops and executes seasonal campaigns promoting new product lines, sporting events, and brand partnerships.
Performance Marketing: Analyzes campaign metrics (CPA, ROAS, CTR) and optimizes budget allocations for peak sales periods.
Brand Positioning: Aligns creative messaging with the values of performance, quality, and outdoor lifestyle central to the sporting goods audience.
Collaborative Marketing: Works with vendors, influencers, and sports teams to create promotional content and sponsorship activations.
Tools & Platforms: Google Ads Manager, Meta Business Suite, Trade Desk, GA4, SEMrush, Sprout Social, Excel/Pivot, and Adobe Creative Suite.
Notable Achievements:
Increased online sales by 35% year-over-year through optimized digital ad placements and remarketing strategies.
Reduced cost-per-acquisition by 22% by leveraging local sports event partnerships and hyper-targeted campaigns.
Managed $500K+ annual media budget for multi-channel campaigns across regional and national markets.
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