Job Description

Location: Wayne, New JerseyJob Type: PermanentCompensation Range: $100,000 - 125,000 per yearThe Consumer Marketing Strategist is responsible for developing multi-channel acquisition, cross-selling and engagement strategies focused on driving incremental household growth. This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals and deliver seamless experiences across channels.Responsibilities:Identify and build full-funnel marketing strategies designed to deliver profitable growth.Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.Research and monitor competitor activity.Qualifications:Bachelors Degree in Marketing or Business related field. 5 years of Consumer Marketing Experience.Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.Understanding of full-funnel marketing campaigns and an ability to analyze and articulate how upper and mid-funnel tactics contribute to improved lower-funnel performanceExperience in creating consumer go-to-market plans in a results-driven environment, improving metrics across acquisition, onboarding, and ongoing engagement, all with a highly data-driven, customer-centric approach.Strong analytical, problem-solving, and data analysis skills.Skills: Digital marketingCampaignsBanking knowledgeMetricsJOBID: 1096482#LI-CELLA#LI-LS#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Strategist, Location:Morristown, NJ-07960

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