Account Based Marketing Specialist (ABM) Job at eVisit, Mesa, AZ

TzMvSzJRbjZydWlqRHhCazZxYUNSV0k9
  • eVisit
  • Mesa, AZ

Job Description

eVisit is growing and expanding across healthcare with a significant focus on enterprise health systems. We're looking for an Account Based Marketing Specialist to elevate our brand, marketing, and digital presence.  This role combines strategic marketing campaign design and development, high-level conceptual thinking, and hands-on execution to bring complex marketing strategies to life. This key role requires working closely with eVisit's executives, our customer success, sales, product, and marketing teams, and external agencies to amplify the achievements eVisit has delivered for our customers.

While experience in the virtual care and telehealth space is ideal, it is not required. The ideal candidate is strategic, creative, and is used to developing work under tight deadlines. They are also passionate about shaping and sharing the story of eVisit's impact on digital care transformation as we expand throughout the US healthcare market.

Requirements

  • Develop and implement tailored ABM strategies to target high-value accounts based on ICP across commercial, federal, and existing customer segments.
  • Define the strategy for account-specific campaigns based on account intelligence, persona insights, and sales goals.
  • Segment target accounts and audiences to deliver personalized and relevant messaging for each stage of the buyer’s journey.
  • Identify, plan and build the most effective channels (e.g., email, digital ads, events, and webinars) to engage decision-makers within target accounts
  • Collaborate with sales to ensure campaign goals align with account objectives and pipeline targets. Determine and “re-rank” Tier 1, Tier 2, and Tier 3 accounts when necessary
  • Leverage HubSpot to build and manage campaigns and monitor engagement.
  • Create and launch account-specific email sequences, ads, and event invitations.
  • Use HubSpot to set up workflows, targeting, and automation for campaign execution.
  • Monitor campaign performance for each account and optimize based on engagement metrics (e.g., account engagement scores, pipeline influence, conversion rates, clicks, opens, etc.).
  • Report on pipeline contributions and ROI for account-level campaigns.

What We're Looking For

  • 3-5 years of experience developing Marketing strategies (agency or in-house)

  • Expertise Monitoring and evaluation Marketing campaigns with clear plans of action and iteration.

  • Deliver account research and analysis to drive ABM strategies

  • Experience with a multitude of ABM tools and Software

  • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

  • Excellent written and verbal communication skills

  • Strong LinkedIn, social/digital storytelling, and content management/curation experience

  • Excellent cross-functional collaboration, creativity; and project management skills in a  fast-paced environment

Benefits

  • Competitive salary
  • Great benefits package including medical, dental, vision, HSA & FSA plans
  • 401(k)
  • Generous PTO plan, plus 12 paid national holidays
  • Fun, collaborative environment where the company is working to define the future of telemedicine
  • Excellent opportunity for professional growth

Job Tags

Remote job,

Similar Jobs

Cisco

Change Management Manager Job at Cisco

 ...operations at scale for Ciscos customers, partners, sellers & renewal managers across all hardware, software, service offers and buying...  ...for the entire understanding and assessing the impacts of changes to the Commerce Operations Lifecycle from Offer Design, Pre Sales... 

Domino's Franchise

Delivery Driver(05101) - 1229 Mayport Road Job at Domino's Franchise

 ...Job Description Job Description Job Description Delivery Driver We recognize our delivery experts as the ambassadors of Domino's Pizza - from fresh out of the oven to the customer's door - our drivers make it happen. Money! Our delivery experts are paid... 

Hott Source

Physical Security Specialist Job at Hott Source

 .../yr - $150,000.00/yrDirect message the job poster from Hott SourceRecruitment Director @ Hott Source Recruitment Role: Physical Technical Security OfficerClearance: TS/SCI CI PolyA leading organization supporting U.S. Intelligence and Defense operations is seeking a... 

Starpoint Global Services

Weekend Document Scanner Job at Starpoint Global Services

 ...Job Description Job Description Salary: 11.00 per hour Weekend Document Scanning positions available. Saturday and Sunday 8am till 4pm. Must pay attention to detail. Starting pay; $11.00 per hour. No phone calls please. Please apply in person at 1131 North 2nd Ave... 

Amplytics Inc.

Salesforce Administrator Job at Amplytics Inc.

We are seeking a seasoned and technically proficient Salesforce Administrator to manage, optimize, and scale our client's Salesforce platform. The ideal candidate will have a background in the data centers industry and a deep understanding of advanced Salesforce best practices...